Distrust Mail

This one got my attention. 

Surely with all that postage and stuff on it, someone really wanted to make sure I got it.  Camaflogued as an important certified document, this sort of junk mail helps build the wall of distrust. 

Businesses, non-profits, political campaigns and social causes do it because it works.  Well at least in the short run. 

Do you want to get business that way?